I love confidence boosting campaigns like this because I don't think we do it enough, so many people are quick to put others down whether it's to there face or trolling the interwebs so it's lovely to see people encouraged to get out of their comfort zone and be rewarded for it. CB12 asked people to complete small tasks in order to receive a free sample of their new boost chewing gum and this video shows how the public responded to their challenges, it's such a happy video I love it.
Confidence is such an important thing to me, on a number of occasions I've just lost it and not felt myself. Whether it's been my mind or body, something has needed fixing and it's little things like the simple task of doing a cartwheel in the middle of a mall, freshening your breath or even working out that make a world of difference.
I'd love to hear about the little things that you do to boost your confidence. :)